GoldenPond.com Privacy Policy

Last Updated: May 2026

Golden Pond, operated by Stage Senior Management, LLC ("we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, share, and protect Personally Identifiable Information ("PII") when you visit our website, contact us, tour our community, or use our text messaging service.

By using our website or providing information to us, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of information:

Information you provide directly:

  • Name, email address, mailing address, and phone number
  • Mobile phone number and SMS opt-in consent
  • Information about the prospective resident (age range, care needs, timeline, budget range)
  • Tour scheduling preferences and appointment details
  • Messages and inquiries you submit through forms, chat, email, text, or phone
  • Information you provide during the move-in or admissions process

Information we collect automatically:

  • IP address, browser type, device type, and operating system
  • Pages viewed, time spent on the site, and referring URLs
  • Cookies, pixels, and similar tracking technologies
  • Approximate geographic location based on IP address
  • Call tracking data (when you call a phone number displayed on our website, we may capture which page and which marketing source generated the call)

2. How We Collect Information

We collect information when you:

  • Submit a form on our website
  • Call, text, or email our community
  • Schedule a tour or visit in person
  • Subscribe to our newsletter or blog
  • Interact with our digital advertisements
  • Browse our website (via cookies and analytics tools)

3. How We Use Your Information

We use your information to:

  • Respond to your inquiries and provide information you have requested
  • Schedule and confirm tours and appointments
  • Communicate with you about care options, pricing, and availability
  • Send follow-up communications related to your inquiry
  • Process move-in paperwork and admissions for new residents
  • Improve our website, marketing, and services
  • Measure the effectiveness of our advertising
  • Comply with legal obligations and protect our rights
  • Send occasional newsletters and community updates (only if you have opted in)

We do not sell your personal information.

4. Text Messaging (SMS) Program

When you opt in to receive text messages from us, the following terms apply:

  • Purpose: SMS is used to respond to inquiries, schedule tours, send appointment confirmations and reminders, and support your conversation with our team.
  • Frequency: Message frequency varies based on your interaction with us.
  • Charges: Message and data rates may apply.
  • Opt-out: Reply STOP at any time to opt out. Reply HELP for help.
  • Consent is not a condition of purchase or service.

We will not sell, rent, share, or otherwise disclose your mobile phone number or text message content to third parties for their marketing or promotional purposes. Mobile information, including phone numbers and SMS consent, is used solely to deliver the messaging services you have requested. We may share this information with service providers (such as our telecommunications and CRM platforms) strictly as necessary to operate the SMS program. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

For complete SMS program terms and our full Terms & Conditions, see our Terms & Conditions.

5. How We Share Information

We share information only as described below. We do not sell your personal information.

Service providers. We share information with vendors who help us operate our business, including:

  • Customer relationship management (HubSpot)
  • Telecommunications and SMS (Aircall)
  • Call tracking and attribution (CallRail)
  • Website hosting and analytics (Webflow, Google Analytics)
  • Advertising platforms (Google Ads, Meta, AdRoll) — see Section 7 below
  • Email marketing tools
  • Resident management software (Yardi Voyager), once you become a resident

These providers are contractually required to use your information only to perform services for us.

Within our company. Information is shared among Stage Senior Management, LLC and the community you have inquired about so we can respond to you.

Legal and safety. We may disclose information if required by law, subpoena, or court order, or to protect the rights, property, or safety of our residents, staff, or others.

Business transfers. If Stage Senior or a community is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

Mobile phone numbers and SMS data are excluded from any data sharing for marketing or promotional purposes, as described in Section 4.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences
  • Understand how visitors use our site
  • Measure and improve our advertising
  • Compile aggregate analytics

You can disable cookies through your browser settings. If you do, some features of our site may not function properly.

We may use third-party services such as Google Analytics, Meta Pixel, and Microsoft Clarity to collect information about your interactions with our site.

7. Advertising and Remarketing

We use online advertising platforms including Google Ads, Meta (Facebook/Instagram), and AdRoll to reach people who may benefit from our services. These platforms may use cookies and pixels to show you our ads on other websites you visit. You can opt out of personalized advertising through:

8. Call Tracking

We use call tracking technology (such as CallRail) on certain pages to measure the effectiveness of our marketing. When you call a tracked number, we may record the call source, duration, and your phone number. Calls may also be recorded for quality assurance and training, consistent with Colorado law (one-party consent state).

9. How We Protect Your Information

We use commercially reasonable administrative, technical, and physical safeguards to protect your information, including:

  • Encrypted connections (SSL/TLS) on our website
  • Limited employee access on a need-to-know basis
  • Regular security monitoring and vulnerability scanning
  • Contractual security requirements for service providers

No method of transmission over the internet is 100% secure. We cannot guarantee absolute security but we work continuously to protect your information.

10. Data Retention

We retain your information for as long as needed to respond to your inquiries, fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

11. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Opt out of the sale or sharing of personal information (we do not sell personal information)

Colorado residents have specific rights under the Colorado Privacy Act (CPA), including the right to access, correct, delete, and obtain a portable copy of personal data, and the right to opt out of targeted advertising and certain profiling.

To exercise any of these rights, contact us at info@goldenpond.com or info@stagesenior.com. We will respond within the timeframes required by applicable law.

12. Children's Privacy (COPPA)

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any information.

14. Email Communications (CAN-SPAM Act)

We comply with the CAN-SPAM Act. We will not send you commercial email without a clear way to opt out. You can unsubscribe from our emails at any time by clicking the unsubscribe link in any email or contacting us at info@goldenpond.com.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. We encourage you to review this policy periodically.

16. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

Golden Pond
1270 N Ford Street, Golden, CO 80403
Phone: (303) 271-0430
Email: info@goldenpond.com

Stage Senior Management, LLC
8100 E Arapahoe Road, Suite 208
Centennial, CO 80112
(303) 290-9000
info@stagesenior.com

With glowing reviews and 20 years of experience, Golden Pond is the perfect place for your loved one to call home. Take the first step – contact us today!

CTA graphic, with pond, living area with fireplace and resident walking outside